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When should I sell my business: four dated signals to check in the next 24 months

By Marcus Thompson, CFA | Reviewed by Hiroshi Tanaka, CFP | September 10, 2026

You should sell your business when dated ownership risks outweigh another year of upside, says Apollon Wealth Management. A perfect age or a hot market is a poor trigger. If the company is more than three quarters of your net worth, put sale timing near the top of the decision list even when no buyer has approached.

Most owners wait for the best price or a round-number birthday, and that is only half right. Price matters, but a key manager's retirement, a lease renewal or a health scare sets the date you actually negotiate from. We check the tax side too: a few moves shrink what a sale costs you in tax, while others just push the same bill into a later year. At Apollon Wealth Management, the plan is a short list of decisions in order of deadline.

A closing date moved from December to January usually shifts the tax cost by a year. Price, structure and allocation are what change the number.

CPA and Tax Director, Apollon Wealth Management

Write the dates on one page: the lease, the loan maturity and your manager's retirement. If two of them fall inside 24 months, timing is already a decision.

Senior Financial Planner, Apollon Wealth Management

Before 55: can the business run without you?

Start with one name. Write down the manager, lead machinist or co-owner whose departure would change what a buyer pays, and next to it the date that person might retire, sign elsewhere or ask to be bought out. That is your first dated signal, and it costs nothing to gather.

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If you can't name anyone, that's information too: a buyer will see a company that depends on you. Most owners under 55 have time to fix that, and the fix adds value whether you later sell, hand the shop to a daughter or son, or sell to employees.

In your 50s, dates start narrowing the window

Pull the lease, the bank loan, your biggest customer contract and each key employee agreement, and put the expiration dates on one page. Then hold them against a realistic window for marketing and closing, which a business broker and your attorney can estimate for your trade.

A renewal isn't automatically a reason to sell or to wait. A long lease renewal can help a buyer see stable occupancy. A costly commitment signed just before a sale can leave you with less room to negotiate, because the buyer may want different terms.

The screen below assumes you are weighing a sale within two years. Each row turns one signal into a number you write down and a next action.

Tax work comes after the date range. Once you have a likely closing range, Apollon Wealth Management estimates what the sale will owe in federal tax and sets up estimated payments (individuals use IRS Form 1040-ES) so an underpayment penalty doesn't surprise you. But that estimate shouldn't decide the business question by itself.

Moving a close from December to January shifts the tax cost into another year; it rarely removes it. What changes the number is price, deal structure and how the proceeds are allocated, and your CPA and attorney have to confirm that.

Renewals cut both ways

Tax work follows the closing range

If the business is more than 75 percent of your net worth, treat sale timing as a near-term decision even if you choose to keep operating after the first analysis.

If-then timing screen for an owner weighing a sale within two years
If this is trueThen do thisNumber to write downWhy it matters
Company exceeds 75% of net worthMove timing upwardBusiness value ÷ net worthConcentration risk
Key operator leaves within 24 monthsSet retention planMonths to departureBuyer continuity
Lease renews within 24 monthsPrice both pathsMonths to renewalCommitment timing
Loan matures within 24 monthsAsk lender earlyMaturity dateFinancing leverage
Health limits owner workloadSet a decision dateMonths owner can leadExecution capacity

How much is one more year really buying in your early 60s?

One more year buys another year of profit and a chance to raise the price, but it also adds another year of concentration, key-person and health risk. It's worth it when a dated plan, such as a successor taking over duties, improves the business that year; it isn't when you are simply hoping for a better offer.

Take Merle, a hypothetical person: 68, widowed, owner of a machine shop worth about $2.5 million. He has two adult daughters, one working in the shop, plus $900,000 in IRAs and a $90,000 taxable reserve for near-term spending. (He's past his early 60s, but the same screen works at 62 or 68.)

His measured net worth is $2,500,000 + $900,000 + $90,000 = $3,490,000. The shop is $2,500,000 ÷ $3,490,000 = 71.6 percent of that, below the three-quarters rule of thumb, so concentration alone doesn't force a sale. He has five years before required distributions normally begin at 73. Merle sets a decision date 12 months out and spends the time documenting his daughter's operating role and testing whether the employees can keep the shop running. If a new valuation comes in, he divides it by the updated total again before that date.

Merle weighs three paths on the same criteria, over a 12-month horizon.

Acting too early is the first timing error. Accepting a sale process before your records, operating roles and personal spending needs have been tested leaves you negotiating under pressure, and diligence will find the gaps for you.

Waiting is the opposite error. Owners who hold out for the top offer because that's what everyone tells them can end up at the table after a key operator has left, the lease has renewed or their health has narrowed the choices.

If you still earn W-2 wages through an S corporation, 401(k) deferrals come from those wages, not from shareholder distributions. The IRS employee deferral limit for 2026 is $24,500, plus an $8,000 catch-up at 50 and over, or $11,250 at ages 60 through 63. That can help the last operating years, but it won't make a weak sale date strong. Returns on any reinvested proceeds are never certain, and investments can lose money.

Merle's concentration check

Two timing errors and one tax-calendar note

Merle's three paths compared, hypothetical 12-month horizon
CriterionPrepare buyers nowDefined year, successor leadsWait, no trigger
ConcentrationFalls if sale closesUnchanged for a yearUnchanged, open-ended
Key-person readinessTested before buyersBuilt during the yearLeft to chance
Personal workloadHeavy nowShared with successorStays on owner
Tax-calendar workProjections start nowProjection at month ninePostponed
Control of deal timingMostly yoursMostly yoursSet by events

At 68 and beyond, are you waiting for a reason or a date?

Waiting for a reason without a date usually means waiting for a problem to pick the date for you. At 68 and beyond, put three dates on one page: when required minimum distributions start, how many months your health lets you lead the shop, and when your operator could run it without you.

The IRS starts required minimum distributions at 73, or 75 if you were born in 1960 or later. That date alone doesn't require a sale; it only tells you when IRA money starts coming out whether you need it or not.

A large sale can reach your Medicare Part B premium two years later. CMS sets the 2026 standard premium at $202.90 per month, and the total reaches $689.90 per month at $500,000 of income for a single filer, or $750,000 for a joint return.

Choosing a January or December close only to shift income is the wrong-order error. You then discover the buyer, lease or financing deadline made a different date worth more. Timely estimated payments can manage the federal underpayment exposure, but they don't erase the tax cost.

The close date comes last

The two-year question for Apollon Wealth Management

Bring this one: what event in the next two years would make waiting to sell clearly worse? Add the lease and loan dates, the names and expected timelines of your key operators, a rough personal balance sheet and the latest business valuation. Apollon Wealth Management can put those dates and the estimated tax cost in decision order, while your legal, valuation and tax professionals confirm their own parts. A timing screen can't value the company or predict an offer, and it can't tell you whether a gift, family transfer or employee sale fits better.

A renewal date, a retirement date and a health date will pick your sale date for you if you don't pick it first.

More questions readers ask

Is waiting for a higher price always worth another year of ownership?

No. Another year pays off when something dated improves the sale, such as a successor taking over customer relationships. It doesn't when the only reason is hope for a better offer. A year of extra profit can be erased by a key operator leaving, a poor lease renewal or a health event that forces a quick sale.

Can I sell before 65 if I will need private health insurance?

Yes, coverage doesn't block a sale, but it's a cost to price in. Medicare generally starts at 65, so a close at 62 means about three years of buying your own plan. Get quotes first, add them to your spending estimate, and ask whether a buyer would keep you on as a paid consultant.

Should I renew a five-year lease or seek buyers first?

Price both paths before you sign. A five-year renewal can show buyers stable occupancy, but it also commits you, or the buyer, to rent that is hard to exit. If the renewal falls within 24 months of a likely sale, ask a broker how buyers in your trade view it and whether the lease can be assigned.

Do I need to sell before my key manager retires?

Not necessarily, but you need a plan before that date. With a retirement inside 24 months, either sell with a retention or transition agreement in place or train a replacement first. Buyers pay less for a company whose key person leaves at closing, so the departure date works as your preparation deadline.

If my company is 70 percent of my net worth, should sale timing still be a priority?

Often yes, though not automatically. Seventy percent sits below the 75 percent rule of thumb, but that figure is a screen, not a cliff. If a key operator, a lease or loan, or your health also has a date inside two years, timing belongs near the top. Otherwise, set a decision date about 12 months out.

Read the rules at the source

This content is general information only and does not constitute investment, tax or legal advice tailored to your circumstances. Investing involves risk, including possible loss of principal. Past performance is no guarantee of future results. Consult a qualified professional before making any financial or legal decision.

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